Tuesday, December 14, 2010

Using An Oxo Cube As Broth

Screaming German


"
The will not run" - so my media scholar-husband over a whole page of advertising in the New York Times on St. Nicholas. Stood next to a confident single brand Bosch dishwasher:




With all due respect (or at least well-earning New York Times reader) for Porsche and Poggenpohl, Miele and Mercedes: This will not fly, at once to take the American version. First, the Americans can not in itself so much to explain to the Germans that they can do better. And secondly, probably not only the blogger Mark Horn at the sight got this ad goose bumps (even if he fears the most because it gives the copywriter holds as well as its chief for under 35): "Is it just me," wrote Horn under the title "Never juxtapose the word 'scream' with 'German engineering'" :
  • "I mean, I realize it's been 65 years since the end of WWII, but the headline for this ad in today's New York Times made me recall the photographs of bodies stacked outside the Crematoria. . It just creeped me out "
One such effect is Bosch probably have hardly taken into account -. Even if you already exert a lot needs to be noticed even in the pre-Christmas Werbewust However, a lot of risk getting the company is doing so well not because. who you "German engineering" has at home is so happy in all rule: Bosch products are available in the relevant customer satisfaction rankings usually very high up, but at least on its website, the company now proposes to also with the advertising drum quieter tone. " We've taken a vow of silence, "it means there ." The 800 Plus is the quietest dishwasher in America "

But now a German" product "that is successful with the total opposite of soft sounds in America. Rammstein .

For the first time in ten years the group has played in Berlin on Saturday in the U.S., and what to say -. they got the full Madison Square Garden This one is hardly an underground band, as in the world said. (The fact that the concert less than half an hour after tickets go on sale beginning in November was sold out, was probably more to the fact that professional intermediaries have tapped large quotas to then at exorbitant prices to offer to three or four hundred dollars a ticket again. This may, however, some people have speculated. We got five hours before the concert quite cheap e-tickets for very good seats.)

And, man, it was loud. The pure music pleasure was not in a hall acoustics, which made drown every detail in an infernal mush of sound. But it is anyway not only because of the music of Rammstein. But, perhaps even primarily, because of the show - although even this (Anglo American) concept but does not fit with what Rammstein brings on the stage: fire-breathing, gun shock cracking, Brawler end, sexstrotzendes, pneumatic hammer swinging, elemental forces pathos. sflügeln love and sorrow, powerful scenes, props and terrific bang pyrotechnic effects to Till Lindemann's iron
angel
huge fire in the finale - Rammstein on stage, that's great opera. Wagner Metal. Nuances, lyrically or ironically, to go, as I said, under generally rather large crash.

This is, of course, certainly too many a sinister German, at least, the playing of the band with Nazi aesthetics can hardly be dismissed out of hand. At the latest when they found the gunman in the rooms of Littleton 1999 Rammstein panels fell, Band and the audience into disrepute. "Rammstein" and "extreme right" is matched in the U.S. again, because it might mean in her song "Links 2-3-4 " ever so often, her heart beat on the left.

to see that you turn with "right" and "left" at Rammstein might not get far, you had to be at Madison Square Garden only once. consider the audience - that was on his way so worth seeing as the group itself a lot of shaved heads, tattooed arms violently and black clothes, no question - but of an aggressive mood no trace. All the hard men (women were also there, but clearly in the minority) can be elated by usher lead to their seats. Top left brandishing a "collective Schwerin Germany a large flag.

before us, three men from Russia. Mid-forties, casual clothing, gold chain. Their beer in plastic cups they care very much under the hinged seat, so it does not fall over if all jump up later.

behind us: a group of Hispanics, early twenties, the girls in gothic outfit. "Rammstein, woohooooo!" Screams one, but breaks from the middle of it to machine-gun fire quickly to babble in English in their mobile phones. This will be repeated at least two dozen times. Your friend is absolutely cool delicate light gray under his steel helmet with painted German Flags. He later also decrease when not on-the-spot-dancing.

Us Apart: Two of Native American, profiles such as carved in stone, a long braids of blue-black hair. Massive structures guys under arms as wide as my thigh. They came from Mexico City, they say. "And you -? Germany That's good!"

Then it starts. "Ramm protein-protein, Ramm," chanted all around us, Russians, Americans, Mexicans. Thousands of arms fly into the air, hundreds of camera phones to feature. And everyone is singing along. The texts by heart, all. "Fire at will," "I will," "You smell so good" with a rolling R. How many of them understand it, who white. That the communication works shows - once again - the boat ride keyboardist Flake on the sea-arms of the audience. He directed them to carry him.

Rammstein German pathos with almost two hours. Up Till Lindemann, the very ground again without angel wings, hand on heart say, well educated conclusion: "That was Rammstein - thank you very much!" - And go all peaceful and happy home. Where some people may from time to time (like us) heard a loud voice a CD from Rammstein, while in the background, the very super-quiet Bosch dishwasher is running.

(Princeton Post XXXV)

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